I was about to start writing this piece about student’s inquiring mind when my 8-year old daughter out of the blue asked, “Mom, do you know that many deep see creatures are transparent?” To which I answered shortly because I wanted to start writing right away,” Sure.” Not getting the clue that I was not…
Category: blog storytelling
Indonesia: Polarization in Politics: All a Cebong or Kampret
These days, it is hard to separate political polarization from the everyday life of Indonesian citizens.
Storytelling in Commercials – Examples from Cannes Festival of Creativity 2018
Given the (short) duration and (high) frequency of broadcast, it is always a challenge to get people to watch video/tv commercials. When the message is too light, people will forget. When the message is too long or too deep, people will get lost. Fortunately, people do value insights, and insights is more likely to stick…
How eating shrimps made me aware of food waste
Till this day, I still can’t understand why some people will only eat half of the shrimp and send the rest of the poor godsend delicacy straight to the trash can. He has paid good money for that, why throw it away? It is such an unnecessary food waste. It was from one guy of…
storytelling done right: Apple
Apple has been successful in building a powerful connection with its customers by communicating messages about their products through stories.
storytelling for internal communications workshop – Arnhem Business School in Arnhem – may 2017
In one of their guest lecturing programs, I guided a strategic storytelling in internal communications workshop for the second year communication students at Arnhem Business School in Arnhem, the Netherlands. They had been given a task to have a deeper look into a diversity policy of a giant multinational company and how they could present…
22 rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of of rules of storytelling so you can learn how to tell a story the Pixar way: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to…
Interview with: Arabella Steinbacher
In September 2016, Arabella Steinbacher released ‘Fantasies Rhapsodies and Daydreams’ with the Orchestre Philharmonique de Monte-Carlo under the baton of Lawrence Foster. The recording features much-loved virtuosic pieces by Camille Saint-Saëns, Maurice Ravel, Ralph Vaughan Williams, Pablo de Sarasate, Jules Massenet and Franz Waxman. Arabella spoke to primephonic’s Rina Sitorus about the recording, her…
Video project: Zooming into Remastered Classics
Zooming into the remastering process of 70s Deutsche Grammophon recording into Super Audio CD. Educate yourself 🙂 #workthing #pentatonemusic Rina Sitorus: Scriptwriter, Artistic Director, Producer Festina Lente: Director of Photography, Editor (Source: https://www.youtube.com/)
video project: Kru Ranesi Pamit
Half introducing, half goodbye-ing..Kru Ranesi Pamit A video profile of the Indonesian Service of Radio Nederland Wereldomroep. Shot just several weeks before the last program being on air, a bit late for some, not soon enough for the others.
think storytelling 