I was about to start writing this piece about student’s inquiring mind when my 8-year old daughter out of the blue asked, “Mom, do you know that many deep see creatures are transparent?” To which I answered shortly because I wanted to start writing right away,” Sure.” Not getting the clue that I was not…
Indonesia: Polarization in Politics: All a Cebong or Kampret
These days, it is hard to separate political polarization from the everyday life of Indonesian citizens.
Storytelling in Commercials – Examples from Cannes Festival of Creativity 2018
Given the (short) duration and (high) frequency of broadcast, it is always a challenge to get people to watch video/tv commercials. When the message is too light, people will forget. When the message is too long or too deep, people will get lost. Fortunately, people do value insights, and insights is more likely to stick…
When Uncertainty Reaches the Land of Certainty – Indonesia and the Netherlands
The only thing that is certain in this life is uncertainty. Growing up in Indonesia, the cliché is nothing short of the truth. People deal with ketidakpastian every minute of their lives. It has become the norm. When I was living in Jakarta, Indonesia, my morning always started with worrying if the bus would arrive…
An interview with: Yulianna Avdeeva
Moscow-born Yulianna Avdeeva got her first big breakthrough when she won First Prize in the Chopin Competition in 2010. A two-CD album featuring recordings of her performances during the competition was inaugurated the Fryderyk Chopin Institute’s blue series. How did the competition change your career? Thinking back, it was already almost eight years ago, but…
video project: Henk Swinnen talks OSR
In this video Henk Swinnen, general manager of the orchestra, introduces us to the world of this internationally acclaimed orchestra, during an interview at the Victoria Hall, while recording “Tchaikovsky & Mendelssohn – Violin Concertos” with Arabella Steinbacher and Charles Dutoit released in summer 2015. Video production: Festina Amsterdam Copywriter, art production: Rina Sitorus
video project: achieving premium sound
Achieving premium sound, an insight from Erdo Groot – one of the best balance engineers in the classical music recording. Video production: Festina Amsterdam Copywriter, art production: Rina Sitorus
video project: Arabella Steinbacher talks about recording with OSR and Charles Dutoit
The violin virtuoso tells us how this recording was necessary and why with the OSR. Video production: Festina Amsterdam Copywriter, art production: Rina Sitorus
video project: recording with Charles Dutoit
In this video conductor Charles Dutoit opens up about this recording and his relationship with the orchestra, during an interview at the Victoria Hall, while they record “Tchaikovsky & Mendelssohn – Violin Concertos” with Arabella Steinbacher and Charles Dutoit which we are releasing this summer. Video production: Festina Amsterdam Copywriter, art production: Rina Sitorus
video project: Let the instruments speak
Charming stories from the members of the Orchestre de la Suisse Romande where they answered my intruding questions about their life as members of such an outstanding orchestra. Video production: Festina Amsterdam Copywriter, art direction: Rina Sitorus
think storytelling 