storytelling done right: Apple

Apple has been successful in building a powerful connection with its customers by communicating messages about their products through stories.

22 rules of storytelling from Pixar

Pixar story artist Emma Coats has tweeted a series of of rules of storytelling so you can learn how to tell a story the Pixar way: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to…