Apple has been successful in building a powerful connection with its customers by communicating messages about their products through stories.
Tag: blog
storytelling for internal communications workshop – Arnhem Business School in Arnhem – may 2017
In one of their guest lecturing programs, I guided a strategic storytelling in internal communications workshop for the second year communication students at Arnhem Business School in Arnhem, the Netherlands. They had been given a task to have a deeper look into a diversity policy of a giant multinational company and how they could present…
22 rules of storytelling from Pixar
Pixar story artist Emma Coats has tweeted a series of of rules of storytelling so you can learn how to tell a story the Pixar way: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to…
think storytelling 