Given the (short) duration and (high) frequency of broadcast, it is always a challenge to get people to watch video/tv commercials. When the message is too light, people will forget. When the message is too long or too deep, people will get lost. Fortunately, people do value insights, and insights is more likely to stick…
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Rumah Tusuk Sate Beraura Perlawanan
Sebagai seorang pengamat sastra ala-ala, saya senang sekali ketika diminta Joss Wibisono untuk tandem dengan Lea Pamungkas jadi pewawancara pada acara peluncuran dua novelnya, ‘Rumah Tusuk Sate di Amsterdam Selatan’ & ‘Nai Kai’ di Amsterdam. Kumpulan cerita Rumah Tusuk Sate di Amsterdam berawal dari keinginan Joss untuk memberi ‘panggung’ pada sejarah perlawanan pemuda Indonesia melawan…
Interview with: Arabella Steinbacher
In September 2016, Arabella Steinbacher released ‘Fantasies Rhapsodies and Daydreams’ with the Orchestre Philharmonique de Monte-Carlo under the baton of Lawrence Foster. The recording features much-loved virtuosic pieces by Camille Saint-Saëns, Maurice Ravel, Ralph Vaughan Williams, Pablo de Sarasate, Jules Massenet and Franz Waxman. Arabella spoke to primephonic’s Rina Sitorus about the recording, her…
Interview: Patricia Hase
The Hannover-based pianist Patricia Hase has just released the Grand Piano Masters: Concertos by Ludwig van Beethoven (1770-1827) & Galina Ustvolskaya (1919-2006)with conductor Peter Leipold and Ensemble Galina in with the record label K&K Verlagsanstalt this summer. “ Konstantin Bagrenin, Galina’s widower, wrote us a letter and he was really impressed and that his…
The Mozart Brand
Mozart’s image has been reproduced more than any other composer in the classical world. The Mozart ‘brand’ began in the 19th century with the balls of pistachio-flavoured marzipan covered in nougat inside a layer of chocolate, known as Mozartkugeln. The most frequently reproduced portrait of Mozart was painted by Barbara Kraft, 30 years after Mozart’s…
A Glimpse in the Future
Since the end of the year 2015 is already around the corner, it’s time to look out for what 2016 will bring us. Based on several trends in digital classical music industry which surfaced in the last couple of years, here are some of the most important ones which will become even stronger: 1. Downloading…
Evolution of Sound Part II – An Evolution of Taste
A recent study confirms that there is a common musical genre associated with the key stages in human life. Published in The Journal of Personality and Social Psychology, researchers say the study is the first to comprehensively document the ways people engage with music from adolescence to middle age. One of the findings is that…
The Evolution of Sound Part I – Digital Music Consumption
With so many ways to obtain music these days, there’s never been a better time for a music lover, whatever the genre. You can fill up your music players or smartphones with music files, pay a subscription fee to stream millions of songs, or stay true to the old-school way of stuffing your house with…
Why Do The Villains Love Classical Music?
What is it with Hollywood villains daydreaming about a sinister murder plot while listening to classical music? Does the complexity of the composition somehow help them to secure a flawless plan where they can get away with murder? Do they see themselves as deliverymen of all those poor souls to purgatory when they listen to…
think storytelling 