No need to be a pro writer. Our courses bring your company’s story to life, infusing data with energy and creativity. We’re all storytellers at heart. Find and practice your natural talent before someone else does.
For leaders, effective storytelling means the difference between commanding and engaging. Learn to find, compose, and present your story, inspiring action and engagement.
In this course you are going to learn how to:
- find your STORY, how to compose it, and how to present it
- use your day-to-day experiences and turn it into an influential story
- influence, engage, and inspire people with your stories
What to expect:
During this one-day course, we are going to practice telling stories. How do you bring it, do others buy it? You’ll learn how to attract colleagues, customers, or business partners as followers, get them enthusiastic, and eventually become ambassadors. You’ll be more engaging as a leader because you’ll be sharing real-life examples of the meaningful, work that you do. You’ll also inspire action rather than forcing people to agree.
Duration: 1 day
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storytelling for PR and branding
This three-day course explains how to harness the power of storytelling in your PR campaigns. Your PR campaign needs powerful storytelling because of these three important characteristics of PR:
- it breaks the news (a new product, a new category, etc)
- it goes deeper than paid media
- it ultimately connects the dots: bridging a brand and its audience
In this course you are going to learn how to:
- create stories
- boost your brand with storytelling
- how to grip your audience: tips and techniques from journalism
- how to use storytelling to get the attention of journalists
- how to build a PR editorial calendar using your ‘story’ and using the right channels
What to expect:
In this course, you are going to learn more about storytelling in PR. How do you make sure your messages amplify each other and how do you make sure your brand messages resonate with your audience. You’ll come out as a more confident consultant who is able to construct, sell, and execute story-based PR campaigns.
Duration: 2 days
Enroll now!
Do you need a specific program for your company? We also provide short workshops, suit your needs in storytelling. Contact us today and let’s see where it leads to.
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